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ccd.net and WOMADelaide event manager APA (Arts Projects Australia) wanted to take a look at the community aspect of the festival, as without the generosity, spirit and inclusiveness of the local community, the festival would surely be different. WOMADelaide has been classified as a 'major event'. Community events include workshops run by Carclew for 5-16 year olds on site; workshops led by WOMADelaide artists for adults on site and as well as those led by WOMADelaide artists in advance for schoolchildren. These are great examples of only part of the constantly-developing WOMADelaide program Historical community arts events include Angus Watt's silk flag installation at the 2001 festival, which was the result of an extensive crossover project in development since 1999 with the Anangu Pitjantjatjara community in far north South Australia and another for the Melbourne Museum in 2000. The festival opens up business opportunities for APA (as the event manager/producer), for the artists (who have the opportunity to develop collaborative works with other artists), for the artists' record labels, companies and management, for the stallholders (catering, crafts, information), for the media who are represented there, for the city and its restaurants and tourist attractions ... everyone benefits.
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![]() Facepainting at WOMADelaide 2004 |
Community involvement and volunteer work assist in the organisation, planning and running of the festival.
The event is a community event and is highly anticipated and embraced as such (the audience grows each festival). APA works with the Adelaide City Council to achieve this and conduct a major marketing campaign to assist this. The administration, marketing and technical staff are paid, and some tertiary students do secondments and placements for the festival to gain experience eg. AIT, NIDA, VCA, Flinders University Cultural Tourism, Adelaide Hospitality School.
Until 2001 the only volunteers used were the artist 'minders' - about 15 of them - who look after the visiting interstate and international groups while they're here. They are responsible, trusted arts industry colleagues who know the festival and Adelaide well and who usually speak a second language fluently.
In 2001, in celebration of the United Nations International Year of Volunteers, 18 volunteers operated the festival's first ever information booth in Botanic Park. In 2004 this expanded to about 80 volunteers. Volunteers now work across many areas of the festival; merchandising, specials projects, visual arts etc.
WOMADelaide has always presented a strong program of Aboriginal & Torres Strait Islander (ATSI) artists. Since 1992 it has featured 31 ATSI artists and groups at the 10 festivals and events it has presented; including interstate artists Mark Atkins, Waak Waak Jungi, Kerrianne Cox, Archie Roach, Bangarra Dance Theatre, Christine Anu, Coloured Stone, Jimmy Little, Kev Carmody, the Mornington Island Dancers, Ruby Hunter, Stiff Gins and Yothu Yindi.
Statewide, the 2001 festival poster artwork was by the Aboriginal woman artist Lexie Michaels from the Anangu Pitjantatjara (AP) lands in the north of South Australia. It was commissioned by the then Marketing Director for use on all of the festival's promotional materials. A group of artists from a number of AP communities travelled to the 2001 festival to present visual arts workshops and an 'inma' (dance ceremony). Additionally, the British visual artist & flagmaker Angus Watt did a six-week residency in the AP lands in mid 2000; Angus and the local artists produced a number of stunning handpainted silk flags and banners that were displayed at the 2001 festival and then taken back to the AP lands. A different group of women from other AP communities were invited to the 2003 festival as visual artists, and a number of them also performed an 'inma'.
The local Kaurna community and culture has been becoming more involved each festival. At the 99, 01, 03 and 04 festivals, an official 'Kaurna Welcome' has happened as the first thing on stage 1 on the opening night of WOMADelaide. Additionally, in 99, in association with Tandanya, the National Aboriginal Cultural Institute, an Kaurna Welcome for Artists was held the night before the festival opened.
At all festivals since 99, a local Kaurna group (Paitya Dance Group) has done dance and storytelling workshops for children in KidZone. At all festivals since 99, a number of free weekend festival passes have been provided to Kaurna community Elders.
In 2003 the Kaurna Welcome - traditionally one or two Elders doing a bilingual welcome - was lengthened into a 10-minute performance with six performers. In 2004 this grew to a 20-minute performance featuring nine performers. The 2005 program will include a Kaurna Welcome for Artists at Tandanya the night before the festival opens, a Kaurna Welcome on Stage 1 on the opening night of the festival and a 'wodoli knowledge house' hosted by people from the Kaurna community. A Kaurna 'information sheet' will be included in the artist kits distributed to over 300 artists upon arrival
![]() WOMADelaide 2004 - Opening Parade |
Pure enthusiasm for music from around the world led Peter Gabriel, Thomas Brooman, and Bob Hooton to the idea of WOMAD in 1980. It was founded on the basis that many others would share their enthusiasm if only they had the opportunity to listen to some of the global sounds.
The idea for WOMAD (World Of Music, Arts & Dance) evolved from an idea Gabriel had at a concert involving an African group. This then developed into a much larger event incorporating music from all over the world. Despite a considerable lack of enthusiasm from most of the music business, the team gathered together a group of people who could create an event which would present music and dance from all over the world together with rock, jazz, and folk music from the West.
The financial realities of an event of this scale meant that a one off event was unreasonable, so the team started considering alternatives and thus the idea for a festival was born. The first festival took place in 1982 in Shepton Mallet in the UK.
WOMAD festivals are renowned for their unique mix of artists and distinctive, family-friendly atmosphere. The festivals are often weekend long events with artists programmed on several stages. Another distinctive element of a WOMAD festival is the program for workshops; the audience is encouraged to participate in, as well as watch and appreciate the action. Equally popular is the 'global village' of stalls where you can buy food for the body and soul; music, instruments, clothes jewelry and delicious meals.
Thomas Brooman remains the Artistic Director of the organisation.
Contact
ARTS PROJECTS AUSTRALIA (EVENT MANAGER)
12 KING WILLIAM ROAD
UNLEY 5061 SOUTH AUSTRALIA
TEL +61 8 8271 1488
FAX +61 8 8271 9905
Or visit
Arts Projects Australia
WOMADelaide
www.womad.org

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