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wavy dots Resources & Research

Glossary of Resources (K-O)

DRAFT FOR COMMENT ONLY

Introduction/context statement required


  K

Kilobyte (KB)
A unit of Measurement used to describe data quantity. One KB is equal to approximately one thousand bytes.


  L

Lead
The first sentence of a news story or news release, featuring key information.

Lead Time
The time in which an organisation or individual prepares for a project or program. Can be used to refer to the time in which news outlets prepare stories for the next publication or broadcast.

Light-Emitting Diode (LED)
A device that glows when an electric current passes through it, status lights on a computer are often LED's.

Link
An item that provides direct access to a file, program, directory or web site.

Liquid Crystal Display (LCD)
A type of display that uses liquid crystals or chemicals to respond to polarised light and electrical signals. A notebook computer has a LCD screen.

Lobbying
Pressure or influence placed on government representatives in order to achieve a particular outcome.

Local Area Network (LAN)
Two or more computers linked together for the purpose of sharing resources, such as files, programs and printers.

Log On
To gain authorised access to a network or service provider account by providing a user name and password.


  M

Mailing List
A mail forwarding service that allows subscribers to send email to a single address where the message is then broadcast to all subscribers

Mainstream Press
Media services which are directly accessible to all members of the public on a regular basis, as opposed to niche, alternative or trade media which may require subscription

Market
A group of people who buy or sell things

Market Research Information Sources
Which may provide potential market knowledge include primary demographic data from government agencies and the Australian Bureau of Statistics; previous market research; labour market analyses; analyses of social trends; local business, churches, school and community groups.

Market Research Strategies
May employ formal needs analysis techniques and/or informal information gathering techniques

Media Kit
A collection of material, including news releases, which provides information for the media about an organisation, event, product or issue

Megabyte (MB)
A unit of measurement used to describe data quantity. One megabyte is equal to approximately one million bytes

Megahertz (MHz)
A unit of measurement used to describe microprocessor speed. One Megahertz is equal to one million hertz, or one million cycles per second

Memory
Is the place on a computer where data and instructions are stored for use by the processor. There are several different types of memory that include:

  • Random Access Memory (RAM) – Where programs and data are stored while they are being used;
  • Read Only Memory (ROM) – The space where data needed to run the computer is stored. The computer can access but not change this data;
  • Virtual Memory – The use of the hard disk file space to extend the capability of random-access memory.

Microprocessor
An integrated circuit on the system board that contains the entire processing unit, this may be considered as the brains of the unit

Modem
A device that converts data from a digital to analogue format at the originating computer so that it can be transmitted over standard telephone lines

Multimedia
The presence of two or more formats, such as audio, animation, graphics, text and/or video


  N

Needs
May be identified, investigated or researched in both organisational settings and community settings.

Networks
Networks may be formal and/or informal and may serve the purpose of learning about the role, services and resources of other agencies and workers; marketing and promotion of organisation and/or programs; peer support and review; professional development; encouraging co-ordination among agencies and workers.

News Conference
Also called a press conference, this is a special meeting called to inform the media about an event, issue or product.

Newsgroup
A public special interest forum on a network similar to a bulletin board - Subscribers can read and post messages to the newsgroup.

News Release
Also called a press or media release, this is the basic printed tool in public relations that informs the media about an issue, event or product.

Non – Probability Sample
A sampling framework that uses judgement on the part of the researcher in making selection.


  O

Objectives
Serve as an informative introduction to those who are new to CCD terminology and enable more experienced practitioners to tease out nuances of meaning and re-examine assumptions with more scrutiny than there is otherwise time and space to do.

OH&S
Occupational health and safety - Different industries have different standards that must be met and maintained. It is worth while checking with the Workcover Authority www.workcover.gov.au to find out the standards for the particularly workplace/site you are working in.

On - Costs
Part of the on-costs of staff employment including sick leave, superannuation and workers compensation.

On – Line
The state of being connected to the internet.

Open System
An organisational approach to accepting input from the external environment.

Operating System (OS)
A set of system software programs that control how the computer works.


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